A clear-eyed audit of how findable your website really is.
Most small business sites are invisible to Google and to AI tools like ChatGPT — and the owner has no idea why. We dig in, show you exactly what's holding you back, and hand you a plain-English plan to fix it.
You can have the best business in town and still lose work to a competitor with a worse reputation — simply because Google and AI assistants can read their website and can't read yours. Being good isn't the same as being found.
A website AEO/SEO audit is how we find out the truth. It's not a sales pitch dressed up as a report. It's a hands-on review of your site's technical health, content, and structured data — the things that decide whether you show up when someone searches or asks an AI for a recommendation.
What an audit actually looks at
We start with the technical foundation: how fast your pages load, whether they work on a phone, and whether search engines can crawl and index everything you've published. Slow, broken, or blocked pages quietly cost you rankings every day.
Then we look at your content and structured data — the schema markup that tells machines what your business is, where you are, and what you offer. This is the layer most sites skip entirely, and it's the layer that decides whether AI answer engines can cite you at all.
Finally, we look at how you stack up against the competitors already winning your searches. We don't guess. We compare, so you know exactly what it takes to outrank them.
What you walk away with
You get a prioritized, plain-language report — no jargon dumps, no 80-page PDF you'll never read. Just the issues that matter, ranked by impact, with a clear recommendation for each.
If the fixes are simple, we'll tell you how to handle them yourself. If they're not, we'll quote the work honestly. Either way, you'll understand your own website better than you ever have — and that's true whether or not you hire us.
Why AEO matters now, not later
Search is changing fast. People increasingly ask ChatGPT, Perplexity, and Google's AI Overviews for recommendations instead of scrolling through ten blue links. Those tools answer from sources they can read and trust.
If your site isn't structured for that, you're not just missing a few clicks — you're missing the moment buyers decide who to call. The businesses that get this right early will be the ones AI keeps recommending.
What's included in the audit
A focused review of the things that actually move the needle — nothing padded.
Quick answers about website audits
What is a website SEO and AEO audit?
It's a hands-on review of how easily search engines and AI tools can find, read, and trust your website. It covers technical health, content, and structured data, then identifies the specific problems keeping you out of search results and AI answers — and ranks them by how much they're costing you.
How is AEO different from SEO?
SEO focuses on ranking in traditional search results — the list of blue links. AEO, answer-engine optimization, focuses on getting your business cited by AI tools like ChatGPT, Perplexity, and Google's AI Overviews. They overlap, but AEO leans harder on structured data and clear, direct answers machines can quote.
How long does a website audit take?
Most audits are completed within about a week of getting access to your site. Complex sites with many pages can take a little longer. We'd rather be thorough than fast, because a rushed audit that misses the real problems isn't worth doing.
Do I have to hire you to fix what the audit finds?
No. The audit stands on its own. You'll get a clear report you can act on however you like — handle the fixes in-house, give it to another developer, or have us do the work. There's no obligation and no pressure either way.
Keep exploring
See how this connects to the rest of what we do.
Websites That Work
How we build sites engineered to be found by Google and cited by AI from day one.
Our Work
Real client projects, with the results behind them.
Hero Roofing Case Study
How we took a roofing company from invisible to outranking established competitors.
Talk to Tim
Book a free, no-pressure conversation about your website.
A few more things people ask
Is the audit really worth it if my site looks fine?
Looks and findability are two different things. Plenty of attractive sites are invisible to search and AI because of issues you can't see from the front end. The audit checks what's under the hood, which is exactly where most missed opportunities hide.
What do you need from me to get started?
Just your website address and, ideally, access to your analytics and search console if you have them. We handle the rest. A short call up front helps us understand your goals, but it's not required to begin.
Ready to make your small business run smoother?
Let's build digital tools that fit how you work — and help you grow.
No obligation. No sales pitch. Just an honest conversation about your needs.