Websites, Apps, and Automations Built for Real Businesses
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A local-service website rebuilt around search entry points, useful answers, and proof.
See Hero RoofingGive people one portal
A public website and private member system for referrals, attendance, payments, and reporting.
See NorthshoreReplace manual tracking
A focused order app for status, payments, expenses, and profitability.
See the order appHero Roofing Arkansas
Veteran-Owned Roofing Contractor — Little Rock & Central Arkansas
Hero Roofing had real-world credibility, but its website made homeowners do the detective work. The initial SEO+AEO audit scored 29 out of 100: one paragraph doing almost all the selling, no dedicated service or town pages, no structured business information, and just 1 out of 10 for answer-engine readiness. We rebuilt it around useful customer entry points, local answers, proof, clear next steps, and the founders' real insurance-claims expertise.
What We Built:
- Full rebuild on a framework that serves complete content instantly — no blank page for crawlers or AI
- Same SEO + AEO scorecard used before and after: 29 to 97
- 35 customer-facing pages in the July 29 live-site crawl
- Location pages across all seventeen Central Arkansas cities they serve
- Comprehensive structured data — founders, services, service areas, and verified profiles
- Brand messaging realigned around the customer — "Roofing for the Everyday Hero"
- Insurance-claims content written from founder Paul Stow's real expertise
Measured search result: Recorded 9.23K Google search impressions from June 2 through July 27, including 1,132 impressions from one locally specific roof-cost article.
Mid-Ark Insurance Group — Mark Hickman Agency
Independent Insurance Agency — North Little Rock & Central Arkansas
As an agency within Mid-Ark Insurance Group, Mark Hickman Agency needed a stronger web presence—one that felt as local and approachable as the team while helping people understand personal and commercial coverage before requesting a quote. We built a search-ready website around the agency's real coverage options, service area, people, and straightforward conversation-first process.
What We Built:
- Clear personal and commercial insurance paths, including dedicated auto and home coverage pages
- Local landing pages for the Central Arkansas communities the agency serves
- Plain-English field notes that answer timely insurance and risk questions
- Direct quote and contact paths designed to turn search visitors into real conversations
- Structured business and service information for Google, DuckDuckGo, and AI answer tools
- Fast, mobile-friendly presentation built around the real Mid-Ark team and local trust
Built outcome: Launched a complete local-search and answer-engine foundation designed to expand the agency's web presence and generate more qualified inbound quote conversations.
Braden Plumbing needed an online presence that matched Robert's direct, dependable approach and gave Central Arkansas homeowners useful answers before they called. We built a mobile-first website around plumbing repairs, water heaters, bathroom remodel work, local service areas, and an easy call-or-text path.
What We Built:
- Focused service pages for plumbing repair, water heaters, custom showers, and bathroom remodels
- Nine useful Central Arkansas service-area pages instead of interchangeable city-name copy
- Question-led field notes covering common plumbing problems and buying decisions
- Prominent call-or-text actions designed for homeowners searching on a phone
- Structured local business, service, and FAQ information for search and AI answer tools
- Clear, trust-first messaging built around Robert's real service approach
Built outcome: Launched a crawlable local-service website designed to increase Braden Plumbing's visibility and turn Google, DuckDuckGo, ChatGPT, Gemini, and Claude discovery into inbound calls and texts.
Northshore Networking Platform
Business Networking Platform for Little Rock Metro
A dual-purpose platform combining a public marketing website with a private member portal for a Little Rock Metro Area business networking group. The system streamlines networking operations, increases accountability, and helps members build business relationships that drive community growth.
What We Built:
- Public site with member directory and visitor registration
- Private member portal with referral pipeline management
- Visual tracking from contact to closed business (TYFCB)
- Meeting attendance and one-to-one networking logs
- Personal and network-wide analytics dashboard
- Automated email notifications for referral activity
- Director-level application approval and role-based access
- Payment processing for membership dues
Built workflow: Created a comprehensive platform that transforms how members track referrals, manage relationships, and measure networking success
A complete rebrand for a national IT and Executive Search and Staffing company. From strategy to implementation, we transformed their digital presence to match their industry leadership.
What We Built:
- Full website rebrand and redesign
- Multiple third-party integrations
- Managed blog platform for thought leadership
- Professional, corporate aesthetic aligned with industry standards
This local auto repair shop started with a DIY website that wasn't working for them. We stepped in with a custom build that connected all their digital pieces together.
What We Built:
- Custom website build replacing DIY solution
- SEO optimization for local search
- Social media integration
- Google Reviews integration
- Unified digital presence across all platforms
Built outcome: The shop moved from a DIY site to one connected website, review, social, and local-search foundation.
JDB Motors is a family-owned used car dealership in Fort Smith that opened with no website at all. We built their first online presence from scratch — a site that doubles as their primary place to list vehicles for sale and to run their car-buyer concierge service, where shoppers tell them exactly what they're after so the team can line them up with the right vehicle at auction. Paired with technical SEO and a linked Google Business Profile, the new site gets them found by local shoppers.
What We Built:
- Brand-new website built from the ground up — their first online presence
- Vehicle inventory listings to showcase cars and trucks for sale
- A 'Find My Car' concierge tool that collects buyer interest for auction sourcing
- Technical SEO so the dealership gets found in local search
- Google Business Profile connected so everything is linked together
Client-reported outcome: Cleared all of their initial inventory and keep turning sales around quickly, with local shoppers now finding them online
A fully modernized website for a growing church community. We built a flexible system that allows them to easily highlight events, manage registrations, and keep their congregation connected.
What We Built:
- Modern, accessible website design
- Custom event pages with registration
- Communication and social connectivity integrations
- SEO optimized for local organization discovery
- Ongoing customizations for special events
Client-reported outcome: Registered one of their largest attended Vacation Bible Schools via the new website and more effectively share content with members
A custom order management system built specifically for a tie-dye clothing business. This private business app helps them track orders from the moment they come in all the way through completion, manage payments, track expenses, and see how their business is performing.
What We Built:
- Easy order creation for multiple items at once
- Track each order through every step: pending → dyeing → drying → complete
- Payment tracking to know what's paid and what's outstanding
- Expense tracking with automatic profit calculations
- Sales reports and insights to understand business performance
- Quick filtering to find orders by status or size
- Secure login system to protect business data
Built workflow: Streamlined their entire order process and gave them clear visibility into business profitability
Tim's Take
Tim Beshears, Founder
Launching a site or app is the easy part. What I actually care about is how it performs six months later — does it still rank, still load fast, still make the phone ring? I keep an eye on these projects long after the invoice is paid, because good was just the starting line.
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